Rosé Mansion

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By Avril Perez

Hang off a chandelier, jump in the ball pit and chill in a bathtub filled with rose petals; all while sipping a glass of rosé.

Rosé Mansion is an interactive pop-up mansion in Midtown Manhattan featuring 14 different rooms that transport you to a different day and time. In the rooms, ranging from Ancient Rome to the Finger Lakes, you will taste the local wine while you learn about the history, science and economics of rosé.

Rosé is pink because unlike red wine, the crushed grapes are only fermented for a few hours. In “The Blending Lab, you can make your own wine while you learn about how it is blended to perfection. In the room, “Science of Sweet,” a server pours semi-sweet Maison Marcel from southern France, and instructs guests to eat a gummy bear after the first sip to get a better sense of the flavor. Further along, you can sample New York’s very own rosé, Dr. Konstantin Frank, made from vineyards right in the Finger Lakes.

However, the purpose of the pop-up mansion is not just a fun night of drinks and good vibes, it also seeks to immerse more people into rose and blush wine. The popularity of wine has decreased in the recent decades, especially among the younger generations – the people that Rosé Mansion primarily targets. Social media and liquor are two interests among younger adults. Every corner of the mansion is perfectly Instagrammable while patrons sample eight wines that are equivalent to two glasses of wine.

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The Wine Market Council reported that in 2017 only 14 percent of Americans 21 to 29 were wine drinkers in general, compared to 20 percent of 60-to-69-year-olds. In 2017, only three percent of the iGeneration, ages 21 to 22, were high-frequency drinkers, compared to 26 percent of Millennials (ages 23-40), 18 percent of Generation X (ages 41-52), and 42 percent of Baby Boomers (ages 53-71). The data also shows that only 12 percent of wine drinkers consumed rosé or blush wine, while 40 percent preferred red wine and 33 percent preferred white.

Rosé Mansion is not the best place to go to learn about the history of wine because it’s loud, you want to take pictures and you went there to drink, right? However, it’s great if you want to try something new and expand your palette, plus you’ll leave with a lot of new Instagram photos!

Entrance to the mansion is $45. Hurry before the doors close for good on October 27.