New Target Faces Gentrification Foes

By Alison Mercure

Target will soon have a new location in Flatbush. The store retailer is set to open at 2101 Church Avenue in Brooklyn. No date has been set yet for the location’s opening but some in the neighborhood are already giving it negative reviews. The 2101 Church Avenue location was a movie theater until 1999 when a deadly shooting left one person dead. It was also home to a Modell’s but it closed down last year when the company filed for bankruptcy.

Protect Flatbush has been critical of the proposed new Target, saying it could potentially increase gentrification in the neighborhood. The group also feels that Target on Church Avenue could negatively impact small businesses and diminish the culture of Flatbush. There is a petition online to encourage people to say no to Target.

In the petition, the group says, “If you live in the Flatbush area then you already know that there is a Target at Flatbush Junction and a Target at Atlantic Terminal. There is no reason for a Target to Open on Church Avenue.” It also says such a move would speed up the gentrification begun with the opening of new condominiums on Flatbush.

Sunset Park bound B35 passes through the former location of Modell’s Sporting Goods.

Small businesses on Church Avenue could face a possible decline in business when Target opens the Church Avenue location.

Businesses like Beverly Hills Bridal were not made aware of Target’s plans to open a location in the vicinity of Church Avenue.


Protect Flatbush has posted its petition on its Instagram page as well as the link to their petition. In their recent post, a member from the organization spoke to News 12.

Danice, a clothing store on Church Avenue, could be impacted by Target’s pending location to Church Avenue.

Protect Flatbush has set up a petition on Change.org, demanding that construction for Target at Church Avenue be stopped.

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